Requirements to participate

Publicis Groupe would like to offer the projects with the greatest growth potential its technical and financial backing. Though eligible projects may concern any field of industry, they need to include digital technology.

Publicis Groupe employees were encouraged to participate. Their project had to be linked to Publicis Groupe’s activities, e.g. digital technology, communication, big data, or social media. 


To participate, applicants had to develop their projects in a country where Publicis Groupe has offices. See the official rules.

Any individual participating must be of legal age in his country of residence.

A student, a start-up founder, or just someone with a great idea : all of these profiles will be included in the 90 selected.  

Refer to the Official Rules for full details on the requirements for each profile (see the Official Rules here). 

Publicis90 concerns projects at two levels of maturity:


Materials to submit 

1st round of selection

A project presentation form to fill out directly through your personal account once you’ve completed online registration.

Be precise: describe the concept, potential for development, and structure of your project; include any customer references; and feel free to discuss any points in greater detail.


2nd round of selection 

The project holders shortlisted after the votes of Publicis Groupe employees and regional juries will be asked to submit the following documents:

-       A video pitch of 2 minutes maximum in English, that presents your solution and team (names, academic and professional experiences). Your video must be embedded on an external platform (Youtube, Vimeo, etc.) and its URL pasted directly onto your Publicis90 personal space.

Be dynamic! Remember that the global jury composed of Publicis Groupe digital experts will not only be basing their decisions on the quality of projects, but also on their impression of project holders. 

-       A business plan that describes your project in English. The shortlisted candidates will have to submit this business plan on a dedicated online platform (link received by email) and they will have to fill it out as precisely and succinctly as possible. The questions concern your project’s pitch, its value proposition, its team, and its business model.

If your project is preselected, you will receive an e-mail with all the details regarding the information that needs to be provided. 



Waiting for selection
Individual call for projects


  • 110 000€ to 500 000€ worth of financial endowment in convertible bonds (*)
  • 2One year of exclusive mentoring by Publicis Groupe experts
  • 3Invitations to Viva Technology Paris, the start-up event you can’t afford to miss this year

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